FM001

PART A

The Module Pre-Assessment is your opportunity to practice applying module content before submitting the final Competency Assessment. In the Final Assessment, you will be asked to conduct a consultative review of the market position for a healthcare organization you select.

To prepare for your Final Assessment, select a healthcare organization and consider its critical products or services, the target market demographic it serves, and its position in the marketplace. Then, reflect on the organization’s overall utilization strategy. Finally, think about the organization’s current market strategies for its products or services including its social media focus, if any.

For this Module Pre-Assessment, create a draft of your slide presentation describing the organization you selected, its critical products or services, the target market demographic served and its position in the marketplace. Then, explain the organization’s overall utilization strategy and its current market strategies including its social media focus, if any, for the products or services it provides.

PART B

The Module Pre-Assessment is your opportunity to practice applying module content before submitting the final Competency Assessment. As mentioned previously, in the Final Assessment, you will be asked to conduct a consultative review of the market position for a healthcare organization you select.

To prepare for your Final Assessment, consider the relationship of the organization’s current marketing plan as a component of its strategic plan. Then, reflect on the organization’s marketing plan as a component of its strategic plan including the similarities and differences between the marketing and strategic plans. Finally, think about the competitive landscape in which the organization operates its business and markets its products or services.

For this Module Pre-Assessment, create a rough draft of the slides for your presentation that describe the organization’s current marketing plan as a component of its strategic plan including the similarities and differences between the plans and an explanation of the competitive landscape in which the organization operates its business and markets its products or services. While a voice-over analysis is required for the Final Assessment, you do not need to include it for the Pre-Assessment.

PART C

The Module Pre-Assessment is your opportunity to practice applying module content before submitting the final Competency Assessment. In the Final Assessment, you will be asked to recommend a marketing strategy based on the consultative review you conducted of the market position for a healthcare organization you select.

To prepare for your Final Assessment, reflect on the information you have researched and assessed about the current marketing position of the organization you selected. Then, with this information in mind, think about a marketing strategy you might recommend to address challenges the organization may face as a result of recent events in relation to the current political, economic, and diverse social climate in which the organization operates.

For this Module Pre-Assessment, create a rough draft of the slides for your presentation that recommend a marketing strategy to address challenges the organization may face as a result of recent events in relation to the current political, economic, and diverse social climate in which the organization operates including the rationale for your recommendation.

Be sure to review the Final Assessment Instructions for more details and include references to the resources used to support your recommendation. While a voice-over analysis is required for the Final Assessment, you do not need to include it for the Pre-Assessment.

Before submitting your Assessment, carefully review the rubric. This is the same rubric the assessor will use to evaluate your submission and it provides detailed criteria describing how to achieve or master the Competency. Many students find that understanding the requirements of the Assessment and the rubric criteria help them direct their focus and use their time most productively.

Access the following to complete this Assessment:

• Use the APA course paper template available here .
• Download the Writing Checklist to review prior to submitting your Assessment.

Rubric

Consultative Review of a Healthcare Organization’s Market Position

For your Final Assessment, you will conduct a consultative review of a healthcare organization you select. In your review, you will assess the marketing position of the healthcare organization and recommend marketing strategies to address any issues you discover during your review.

Create a 10- to 15-slide presentation with voice-over analysis, speaker notes, and reference slides that:

• Describes the healthcare organization you selected and the market demographics of the populations the organization serves.
• Describes the critical products or services the organization offers.
• Describes the overall utilization of the marketing principles or strategy within the healthcare organization.
• Explains the current market strategies for the organization’s critical healthcare products and services including its social media focus, if any.
• Explains the organization’s current marketing plan as a component of its strategic plan including the similarities and differences between the plans.
• Explains the competitive landscape in which the organization operates its business and markets its products or services.
• Recommends a marketing strategy for challenges the organization may face as a result of recent events in relation to the unique and current political, economic, and diverse social climate in which the organization operates. Be sure to include the rationale for your recommendation.