Why is the senior audience so important in the United States? What are some of the characteristics of this audience?

Select and discuss one of the following questions. Conduct
research using the text and the University’s electronic Library to
support the position you take. Respond to two students who chose to
answer the other questions. Your initial thread should be at least
200 words.

Why is the senior audience so important in the United States?
What are some of the characteristics of this audience?
What are the characteristics of the youth market? What are
their media use habits?
What are some of the markets for ethnic groups? How do you
think the various changes in the racial and ethnic makeup of the
United States will affect future practice of public relations?

What are the characteristics of the youth market? What are
their media use habits?

Select and discuss one of the following questions. Conduct
research using the text and the University’s electronic Library to
support the position you take. Respond to two students who chose to
answer the other questions. Your initial thread should be at least
200 words.

Why is the senior audience so important in the United States?
What are some of the characteristics of this audience?
What are the characteristics of the youth market? What are
their media use habits?
What are some of the markets for ethnic groups? How do you
think the various changes in the racial and ethnic makeup of the
United States will affect future practice of public relations?

What are the characteristics of the youth market? What are
their media use habits?